Lesson 40 of 44Music BusinessIntermediate

Ancillary rights

1:31
Pete encourages you to take full consideration of the rights beyond simply music, such as logos, merchandising, and images
Part of the courseMusic Business 101 for Artists44 lessons (2h 11m)

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Imogen HeapYour guruImogen Heap

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44 lessons (2h 11m) · 1 free
    • 01. Copyright Basics

      1:40

    • 02. Types of Copyright

      2:06

    • 03. Who owns what rights?

      2:17

    • 04. Ancillary rights

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      1:31

Lesson transcript

Protecting Your Artistic Rights

Think Beyond Your Music

As an artist, it's essential to consider the broader landscape of rights beyond just your music.

  • Value of Visual Assets: Great photos, a catchy band name, and well-designed logos can be more valuable than your rights as a recording artist. While this might seem disappointing, it reflects the reality of the industry today.

Strategic Deal Considerations

  • Merchandising Rights: When presented with offers, be cautious about granting away merchandising rights without proper negotiation. Protect your assets.

  • Protecting Your Brand: As a band, consider the lengths you'll take to safeguard your intellectual property:

    • Trademark Registration: If you believe your band name or logo has potential, think about registering it as a trademark.

    • Ownership Clarity: Ensure that you understand who owns the rights to your designs and logos.

Awareness of Your Portfolio

  • Designer Agreements: Sometimes, you may have a friend design your logo for little or no compensation. This arrangement can become problematic if your band gains popularity:

    • A designer may assert ownership and demand a share of future revenues if you don't have a formal agreement in place.
  • Valuing Your Assets: Be cognizant of your portfolio of rights and assets, and make sure you protect and value them appropriately.

Caution Around Copyrighted Material

  • Using External Images: Avoid the temptation to search for images online that you like for your album covers or promotional materials. If you don't own the rights to those images, using them without permission is not legally permissible.

By staying informed and proactive about your rights and assets, you can better navigate the complexities of the music industry and protect your creative work.

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Meet your guru

Imogen Heap

Imogen Heap

Imogen Heap is a Grammy-winning English singer, songwriter, producer and technologist whose influence runs through two decades of pop, electronic and film music — and through much of the technology modern artists now take for granted.

Born in London in 1977 and classically trained on piano, cello and clarinet, she released her debut album 'iMegaphone' in 1998 before forming the duo Frou Frou with producer Guy Sigsworth, whose song 'Let Go' reached a global audience through the film Garden State. Her self-written, self-produced album 'Speak for Yourself' (2005) delivered 'Hide and Seek', the a cappella landmark that later powered Jason Derulo's chart-topping 'Whatcha Say' and Ariana Grande's 'Goodnight n Go', and continues to find new generations of listeners.

'Ellipse' (2009) won the Grammy Award for Best Engineered Album, Non-Classical — recorded and engineered in her own home studio — and she went on to co-write and produce 'Clean' on Taylor Swift's Album of the Year-winning '1989'. She also composed the score for the stage play 'Harry Potter and the Cursed Child'.

A relentless innovator, Heap developed the MI.MU gestural gloves — recognised with three honorary doctorates — and founded Mycelia and The Creative Passport, initiatives building a fairer data ecosystem for artists. In 2024 she returned with 'What Have You Done to Me?', created with her AI vocal alter ego Mogen, while a viral resurgence of 'Headlock' brought her music to millions of new fans.

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