Who next? Building your team
With
Imogen HeapA manager might be the first and most important member of your team, but if you have success where should you look next?
What's in the course
44 lessons (2h 11m) · 1 free
Lesson transcript
Key Team Members for an Artist
When building a successful career for any artist, it's essential to surround them with the right professionals. Here are some key individuals to consider:
1. Great Lawyer
- Importance: Lawyers are crucial because they frequently negotiate deals with record labels.
- Connections: An experienced lawyer has established relationships with various artists and labels, making them invaluable.
- Negotiation: It's important to have someone who will ensure you get the best deal possible during contract negotiations.
2. Live Agent
- Role: A good live agent can form the backbone of an artist's career.
- Income Source: Especially in the current landscape, live performances can be the primary source of income for artists.
- Faith in Music: It's essential to find an agent who believes in the artist's potential and music before label involvement.
3. Press and Promo Teams
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Key Players: Once you're preparing for a release, press and promo teams become vital.
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Passion for Music: It's important these individuals understand and are passionate about the music.
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Promotion Channels: Effective promo teams will engage with various media outlets, including:
- Radio stations
- TV opportunities
- Newspapers
- Print journals
- Online blogs
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Independent Releases: For independent artists releasing their first single, partnering with a dedicated promo team can significantly enhance their brand.
By assembling a team that includes these key professionals, artists can greatly increase their chances of success in the music industry.
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Meet your guru
Meet your guru
Imogen Heap is a Grammy-winning English singer, songwriter, producer and technologist whose influence runs through two decades of pop, electronic and film music — and through much of the technology modern artists now take for granted.
Born in London in 1977 and classically trained on piano, cello and clarinet, she released her debut album 'iMegaphone' in 1998 before forming the duo Frou Frou with producer Guy Sigsworth, whose song 'Let Go' reached a global audience through the film Garden State. Her self-written, self-produced album 'Speak for Yourself' (2005) delivered 'Hide and Seek', the a cappella landmark that later powered Jason Derulo's chart-topping 'Whatcha Say' and Ariana Grande's 'Goodnight n Go', and continues to find new generations of listeners.
'Ellipse' (2009) won the Grammy Award for Best Engineered Album, Non-Classical — recorded and engineered in her own home studio — and she went on to co-write and produce 'Clean' on Taylor Swift's Album of the Year-winning '1989'. She also composed the score for the stage play 'Harry Potter and the Cursed Child'.
A relentless innovator, Heap developed the MI.MU gestural gloves — recognised with three honorary doctorates — and founded Mycelia and The Creative Passport, initiatives building a fairer data ecosystem for artists. In 2024 she returned with 'What Have You Done to Me?', created with her AI vocal alter ego Mogen, while a viral resurgence of 'Headlock' brought her music to millions of new fans.
