Lesson 42 of 44Music BusinessIntermediate

Building a supportive team

2:20
Claire talks about the importance of assembling a team around you who will support you in realising your vision, not somebody else's vision for you
Part of the courseMusic Business 101 for Artists44 lessons (2h 11m)

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Imogen HeapYour guruImogen Heap

What's in the course

44 lessons (2h 11m) · 1 free
    • 01. Being true to yourself as an artist

      3:55

    • 02. Building a supportive team

      You are here

      2:20

    • 03. Dealing with conflict & toxic relationships

      3:17

    • 04. Managing your creativity

      2:29

Lesson transcript

Navigating the Music Business: Key Considerations

"It's a tough business, it's a cutthroat business, and it's a business based on fear."

Understanding the Landscape

  • Uncertainty in Success:
    • No one knows for certain what's going to be a hit.
    • Things can come out of the blue, genres change, and tastes evolve.
    • What is great one minute may be forgotten the next.

Building Your Team

For me, it's essential to focus on:

  • The People You Want:
    • What skills do they need to possess to help you reach your goals?
    • Knowing your destination is critical.

Choosing the Right Manager

  • If you're looking for a manager:

    • Are they experienced with major pop stars who do covers, or are they aligned with your artistic vision?
    • For example, if you're aiming for a "Radiohead" style, a manager focused on children's TV may not be the best fit.
  • Communicate Your Vision:

    • Clearly express your goals to potential managers.

    • If fame is your primary goal and the person can deliver, that may work for you.

    • However, if you are looking for long-term growth, consider your strengths:

      • Business Acumen:
        • If you're not great at the business side, seek a skilled business manager.
        • You may also need a good accountant or lawyer.

Building Relationships with Industry Professionals

  • Essential team members include:

    • Accountant
    • Lawyer
    • Manager
    • A&R Representative
  • Evaluate Professionalism:

    • If someone entices you with free tickets, parties, and perks, ask yourself:
      • "Is this how I want to be managed?"
      • "Is this what I truly need?"
  • Assess Their Contribution:

    • Look for tangible results in what they can offer.
    • "I will do this for you," should be followed by evidence of their success.

Be Cautious with Offers

  • If one person offers you a deal:
    • Remember, there will be many others willing to do the same.
    • Take your time: Never settle for the first offer.

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Meet your guru

Imogen Heap

Imogen Heap

Imogen Heap is a Grammy-winning English singer, songwriter, producer and technologist whose influence runs through two decades of pop, electronic and film music — and through much of the technology modern artists now take for granted.

Born in London in 1977 and classically trained on piano, cello and clarinet, she released her debut album 'iMegaphone' in 1998 before forming the duo Frou Frou with producer Guy Sigsworth, whose song 'Let Go' reached a global audience through the film Garden State. Her self-written, self-produced album 'Speak for Yourself' (2005) delivered 'Hide and Seek', the a cappella landmark that later powered Jason Derulo's chart-topping 'Whatcha Say' and Ariana Grande's 'Goodnight n Go', and continues to find new generations of listeners.

'Ellipse' (2009) won the Grammy Award for Best Engineered Album, Non-Classical — recorded and engineered in her own home studio — and she went on to co-write and produce 'Clean' on Taylor Swift's Album of the Year-winning '1989'. She also composed the score for the stage play 'Harry Potter and the Cursed Child'.

A relentless innovator, Heap developed the MI.MU gestural gloves — recognised with three honorary doctorates — and founded Mycelia and The Creative Passport, initiatives building a fairer data ecosystem for artists. In 2024 she returned with 'What Have You Done to Me?', created with her AI vocal alter ego Mogen, while a viral resurgence of 'Headlock' brought her music to millions of new fans.

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