The importance of youtube and the basics of channel management
With
Katie MeluaRebecca Lammers covers the basics of running a YouTube channel - strong branding and treating your channel as the place fans go to discover who you are.
What's in the course
40 lessons (2h 33m) · 1 free
01. Getting started, open mics and unpaid gigs
2:10
02. Becoming local heroes and booking tours
6:12
03. Getting creative about gigs
3:44
04. Stagecraft – Jeremy from Everything Everything
2:21
05. Capitalising on your audience
4:50
06. Engaging Direct to Fan
5:32
07. Knowing your online audience and using data effectively
10:31
Lesson transcript
Introduction
Hi, my name is Rebecca Lammers. I am the CEO and co-founder of Leica Network. Leica Network is a YouTube company that helps artists make money and get discovered on YouTube.
Key Focus Areas
When we first start working with an artist and their YouTube channel, we concentrate on three main areas:
1. Branding
- Banner and Icon: Is the banner and the icon image inviting?
- Think of your YouTube channel as a place where people go to discover what the artist is doing, what they're up to, and who they are.
- It's one of the few areas where fans can actually see what an artist is all about.
- Your aim should be to showcase that and make it as great as possible so people want to engage more with you.
2. Thumbnails
- From the visual aspect, we focus on the thumbnails of the videos.
- The thumbnail is the still image that appears in search results.
- We work together to determine how best to create a thumbnail that represents the video effectively.
- A good thumbnail should not only incentivize people to click on the video but also explain the content in one small image.
3. Content Strategy
- Many people feel overwhelmed by the need to upload video content regularly.
- However, it doesn't always have to be an official music video.
- It can be:
- A still image video for a released track
- A vlog
- A live performance video
- It can be:
- There are numerous kinds of video content that can be easily produced.
- With most people owning a mobile phone with a camera, it's really easy to capture video footage and upload it to YouTube.
- It's important to note that the main focus should be on the quality of the talent rather than the video or audio quality.
"Everybody starts out from zero at some point. Just get something up there so people can see who you are. Otherwise, how are people supposed to know?"
40 lessons
2h 33m of structured video lessons
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Mobile, tablet & desktop
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Meet your guru
Meet your guru
Katie Melua is one of the UK's most successful recording artists, with more than 11 million albums sold worldwide and a string of multi-platinum releases. Born Ketevan Melua in Kutaisi, Georgia, in 1984, she moved with her family to Belfast as a child and later studied at the BRIT School in London, where she was discovered by songwriter and producer Mike Batt.
Her debut album 'Call Off the Search' (2003), released when she was 19, spent six weeks at No. 1 in the UK and went six-times platinum, driven by the hit single 'The Closest Thing to Crazy'. Its follow-up 'Piece by Piece' (2005) topped charts across Europe and featured her signature song 'Nine Million Bicycles'. In 2006 she earned a place in the Guinness World Records book by playing the deepest underwater concert ever staged, 303 metres below sea level on a North Sea gas platform.
A remarkable run of top-ten albums followed — 'Pictures' (2007), the William Orbit-produced 'The House' (2010), 'Secret Symphony' (2012) and 'Ketevan' (2013) — as Melua refined a sound that moves effortlessly between jazz, folk and classic pop songwriting. 'In Winter' (2016), recorded in Georgia with the Gori Women's Choir and produced by Melua herself, revealed a new depth to her artistry.
Her recent work is her most personal: 'Album No. 8' (2020) and 'Love & Money' (2023) drew some of the strongest reviews of her career, and 'Live at the Royal Albert Hall' (2024) celebrated two decades at the top of British music. She remains a captivating live performer, touring extensively across Europe and beyond.
