Lesson 8 of 40Music BusinessIntermediate

Getting creative about gigs

3:44

Rethink what a gig can be: busking in town before a show to pull a crowd, or playing intimate living-room gigs to build a real connection with fans.

Part of the courseBecome a Pro Musician40 lessons (2h 33m)

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Katie MeluaYour guruKatie Melua

What's in the course

40 lessons (2h 33m) · 1 free
    • 01. Getting started, open mics and unpaid gigs

      2:52

    • 02. Becoming local heroes and booking tours

      6:12

    • 03. Getting creative about gigs

      You are here

      3:44

    • 04. Stagecraft – Jeremy from Everything Everything

      2:21

    • 05. Capitalising on your audience

      4:50

    • 06. Engaging Direct to Fan

      7:41

    • 07. Knowing your online audience and using data effectively

      7:25

Lesson transcript

The Limitless Possibilities in Today's Music Industry

So the great thing about the music industry today is that the sky's the limit. If you can think up an idea, you can put it out there and make it happen.

My Journey into Living Room Shows

When I decided to pursue music full-time and released my album on my own label, I found myself with nothing to do for the month of July. I thought, What am I going to do now?

An Idea is Born

I just posted on social networks:

"Would anyone like to book me to come play in your living room?"

I had seen other musician friends of mine do similar things. While it wasn't my original idea, I thought, I'll give this a try.

The result? It was amazing!

  • Enough people were interested in the idea
  • Many asked: How does this work? What do I need to do?

Thus, I set up a little Living Room tour.

What is a Living Room Show?

A Living Room show is where a fan books you to come and perform. They essentially host a small party, and you entertain their guests. To ensure a smooth experience:

  • Establish clear terms and conditions.
  • Maintain good communication with the host.

Key Points for Success

  • Expectation Management:
    • Let them know what to expect.
    • You may say, I am going to play for an hour unplugged.
  • Guest Count:
    • Make sure they can bring at least 15 or 20 guests.
    • Ensure everyone knows what's happening.

Donations Over Tickets

Most Living Room shows work on a donation basis, as selling tickets to private shows can be legally tricky. I find that alternative shows, like Living Room performances, can be more lucrative than traditional gigs because:

  • You connect directly with your fans.
  • The setting is intimate and special.

A Unique Experience

It's a truly unique experience. You never return to the same living room twice, making each performance one-of-a-kind. While it might not suit every artist due to its intimate nature, the direct connection often results in fans being more than happy to pay

  • Twice
  • Even three times

as much as they would for a traditional music venue.

Merchandise Opportunities

During these shows, you can sell:

  • CDs
  • T-shirts
  • Other memorabilia

Fans are eager to purchase tokens of the special experience they've just witnessed.

Alternative Gigs and Busking

Exploring Other Avenues:

  • Busking is another fantastic way to promote your music.
  • I haven't done much busking, but I know many who make a habit of it.

They often busk in the afternoon in the town where they have an evening show. This not only promotes the evening event but also allows for some extra earnings.

Conclusion

The music industry thrives on innovation. Whatever suits your music, it's all about being resourceful and finding opportunities to connect with your audience!

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Meet your guru

Katie Melua

Katie Melua

Katie Melua is one of the UK's most successful recording artists, with more than 11 million albums sold worldwide and a string of multi-platinum releases. Born Ketevan Melua in Kutaisi, Georgia, in 1984, she moved with her family to Belfast as a child and later studied at the BRIT School in London, where she was discovered by songwriter and producer Mike Batt.

Her debut album 'Call Off the Search' (2003), released when she was 19, spent six weeks at No. 1 in the UK and went six-times platinum, driven by the hit single 'The Closest Thing to Crazy'. Its follow-up 'Piece by Piece' (2005) topped charts across Europe and featured her signature song 'Nine Million Bicycles'. In 2006 she earned a place in the Guinness World Records book by playing the deepest underwater concert ever staged, 303 metres below sea level on a North Sea gas platform.

A remarkable run of top-ten albums followed — 'Pictures' (2007), the William Orbit-produced 'The House' (2010), 'Secret Symphony' (2012) and 'Ketevan' (2013) — as Melua refined a sound that moves effortlessly between jazz, folk and classic pop songwriting. 'In Winter' (2016), recorded in Georgia with the Gori Women's Choir and produced by Melua herself, revealed a new depth to her artistry.

Her recent work is her most personal: 'Album No. 8' (2020) and 'Love & Money' (2023) drew some of the strongest reviews of her career, and 'Live at the Royal Albert Hall' (2024) celebrated two decades at the top of British music. She remains a captivating live performer, touring extensively across Europe and beyond.

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