How to grow an audience on youtube
With
Katie MeluaAn overview of the three main ways to make money on YouTube: the Partner Program and ad revenue, multichannel networks, and your distributor or record label.
What's in the course
40 lessons (2h 33m) · 1 free
01. Getting started, open mics and unpaid gigs
2:10
02. Becoming local heroes and booking tours
6:12
03. Getting creative about gigs
3:44
04. Stagecraft – Jeremy from Everything Everything
2:21
05. Capitalising on your audience
4:50
06. Engaging Direct to Fan
5:32
07. Knowing your online audience and using data effectively
10:31
Lesson transcript
Monetizing on YouTube
There are three primary ways to monetize on YouTube:
1. YouTube Partner Program
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Anyone in the world can enter the YouTube Partner Program on their channel.
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To get started, simply tick a box to indicate, "Yes, monetize my videos."
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YouTube will then serve ads on your videos.
How It Works:
- This is similar to how TV operates. Advertisers pay the TV station to air commercials during breaks.
- On YouTube, ads are served before, after, and around videos.
- YouTube enables content creators to share in ad revenue to promote more premium video content.
2. Multichannel Network (MCN)
- An MCN is a type of business that specializes in helping creators monetize their content on YouTube.
- There are various MCNs of different sizes that facilitate:
- Making money on YouTube
- Increasing viewership
- Overall support for content creation
3. Digital Distributor or Record Label
- Your digital distributor or record label can also help monetize your content on YouTube.
- However, they may not be as hands-on as an MCN.
Conclusion
Ultimately, the best monetization route depends on your individual wants and needs, as well as the type of support you require.
40 lessons
2h 33m of structured video lessons
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Meet your guru
Meet your guru
Katie Melua is one of the UK's most successful recording artists, with more than 11 million albums sold worldwide and a string of multi-platinum releases. Born Ketevan Melua in Kutaisi, Georgia, in 1984, she moved with her family to Belfast as a child and later studied at the BRIT School in London, where she was discovered by songwriter and producer Mike Batt.
Her debut album 'Call Off the Search' (2003), released when she was 19, spent six weeks at No. 1 in the UK and went six-times platinum, driven by the hit single 'The Closest Thing to Crazy'. Its follow-up 'Piece by Piece' (2005) topped charts across Europe and featured her signature song 'Nine Million Bicycles'. In 2006 she earned a place in the Guinness World Records book by playing the deepest underwater concert ever staged, 303 metres below sea level on a North Sea gas platform.
A remarkable run of top-ten albums followed — 'Pictures' (2007), the William Orbit-produced 'The House' (2010), 'Secret Symphony' (2012) and 'Ketevan' (2013) — as Melua refined a sound that moves effortlessly between jazz, folk and classic pop songwriting. 'In Winter' (2016), recorded in Georgia with the Gori Women's Choir and produced by Melua herself, revealed a new depth to her artistry.
Her recent work is her most personal: 'Album No. 8' (2020) and 'Love & Money' (2023) drew some of the strongest reviews of her career, and 'Live at the Royal Albert Hall' (2024) celebrated two decades at the top of British music. She remains a captivating live performer, touring extensively across Europe and beyond.
