Privacy Policy

Last updated: 7 July 2026

At MusicGurus, your privacy matters to us. This Privacy Policy explains what personal data we collect about you, how and why we use it, who we share it with, how long we keep it, and the rights you have over it. It applies to the MusicGurus website, apps and services (together, the “Service”).

If you have any questions about this policy or how we handle your data, please contact us at support@musicgurus.com (please mark your message for the attention of the Privacy Team).

Who we are

The Service is operated by Music Education Technologies Ltd (“MusicGurus”, “we”, “us”, “our”), a company registered in England and Wales under company number 08615775, with its registered office at 83 Lavender Hill, London SW11 5QL, United Kingdom.

For the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Music Education Technologies Ltd is the data controller responsible for your personal data.

The personal data we collect

We collect and process the following categories of personal data:

• Account and identity data — your name, email address and the password you set (stored only in encrypted/hashed form).
• Profile and learning-preference data — the instruments, styles, skill level, goals and other preferences you tell us during onboarding or set in your account, plus any biography or profile details you add.
• Subscription and transaction data — the plans you subscribe to, courses and sheet music you purchase, discount, trial or gift codes you redeem, and your billing country and currency. Payment card details are collected and processed directly by our payment provider (Stripe) and are not stored on our own servers.
• Usage and progress data — the courses, lessons and content you view, your practice and completion progress, video positions, bookmarks and ratings.
• Support and communications data — the content of messages you send us, support tickets you raise, and your contact and marketing preferences.
• Interactions with AI features — the questions, prompts and preference information you provide to our AI-powered features (for example the practice coach, recommendations and onboarding assistant), and the responses generated for you.
• Community content and social data — recordings and media you choose to share (video, audio or images you upload to us, or links to videos you host elsewhere, such as on YouTube), any titles, descriptions or comments you add, and your social activity such as who you follow, who follows you, and likes or comments in the community feed.
• Technical and device data — your IP address, device and browser type, approximate location (derived from your IP address, e.g. for currency and tax), language settings, and information collected through cookies and similar technologies (see below).

How we collect your data

• Directly from you — when you create an account, complete onboarding, subscribe or purchase, contact support, or otherwise use the Service.
• Automatically — as you interact with the Service, through cookies, analytics and error-monitoring tools.
• From third parties — for example our payment provider confirming a successful payment, or advertising and analytics partners where you have consented.

How and why we use your data (and our lawful bases)

Under the UK GDPR we must have a lawful basis for using your personal data. The table below sets out what we do and the basis we rely on.

What we do	Lawful basis
Create and manage your account and provide the Service (streaming lessons, tracking progress, delivering sheet music and downloads)	Performance of our contract with you
Take payment, manage subscriptions, renewals and refunds, and prevent fraud	Performance of our contract; our legitimate interests in securing payments and preventing fraud; compliance with legal obligations
Personalise your experience and provide AI-powered recommendations, onboarding and the practice coach	Performance of our contract; your consent where required; our legitimate interests in improving learning outcomes
Respond to your enquiries and provide customer support	Performance of our contract; our legitimate interests in supporting our users
Send you service and transactional messages (e.g. receipts, renewal and account notices)	Performance of our contract; compliance with legal obligations
Send you marketing communications about MusicGurus	Your consent, or our legitimate interests where you are an existing customer and can opt out at any time
Measure and improve the Service, and understand how it is used	Your consent (for non-essential analytics cookies); our legitimate interests in improving the Service
Advertising and measuring advertising performance	Your consent
Keep the Service secure, diagnose problems and comply with our legal obligations	Our legitimate interests in security; compliance with legal obligations

Where we rely on legitimate interests, we have assessed that these are not overridden by your rights. Where we rely on consent, you can withdraw it at any time (see “Your rights” below).

AI-powered features and automated processing

Some features of the Service use artificial intelligence provided by our AI sub-processors (currently Anthropic and OpenAI) to generate recommendations, power the practice coach and assist with onboarding. To do this we send the relevant information you provide (such as your questions and learning preferences) to these providers so they can generate a response for you.

These features support your learning; they do not make decisions that produce legal or similarly significant effects about you without human involvement. Our AI providers process this data on our behalf under contract and are not permitted to use it to train their own general models.

Community feed and content you share

The Service may let you share your musical progress with other members — for example by uploading a video, audio recording or image to our platform, or by linking to a video you host on a third-party service such as YouTube. Content you choose to share, together with your display name and profile, is visible to other members in the community feed and to people who follow you, and may be accessible to anyone who can reach the relevant part of the Service. Please do not share anything you would not want others to see, and do not include other people’s personal information without their consent.

Media you upload is stored on our infrastructure (Amazon Web Services). Where you share a YouTube or other third-party link, that content is served by the third party and its own terms and privacy policy will apply. We also process related social data, such as who you follow and your interactions with other members’ posts, to operate the community feed. You can delete content you have shared at any time, although copies may remain with members who have already viewed or saved it, and in our backups for a limited period.

Cookies and similar technologies

We use cookies and similar technologies to run the Service and, with your consent, to measure usage and support advertising. When you first visit, we ask for your choice through our cookie banner. You can change your choice at any time, and you can also control cookies through your browser settings. We group cookies into three categories:

• Strictly necessary — required for the Service to function (for example keeping you signed in and remembering your consent choice). These are always on.
• Analytics — help us understand how the Service is used so we can improve it (for example Google Analytics and PostHog). Set only with your consent.
• Marketing — used to measure and improve advertising (for example the Meta pixel). Set only with your consent.

Declining non-essential cookies will not stop you using the Service, though some features may be less tailored to you.

Who we share your data with

We have never sold, and will never sell, your personal data. We share it only where necessary, with:

• Service providers (sub-processors) who process data on our behalf, under contract and only on our instructions. These currently include:
  • Hosting and infrastructure — Vercel, Amazon Web Services (AWS)
  • Database and authentication — Supabase
  • Payments — Stripe
  • Video, notation and embedded/shared media — Vimeo, Soundslice, YouTube (Google)
  • Email and messaging — Brevo
  • Customer support — Zendesk
  • Analytics and product insight — Google Analytics, PostHog
  • Advertising and attribution — Meta
  • Error and performance monitoring — Sentry
  • AI features — Anthropic, OpenAI
• Professional advisers (such as lawyers and accountants) where needed.
• Authorities and other parties where we are required to by law, or to enforce our Terms and Conditions or protect the rights, property or safety of MusicGurus, our users or others.
• A buyer or successor in the event of a sale, merger or reorganisation of our business.
• Anyone you have given us permission to share it with.

International transfers

We aim to store your personal data within the UK and the European Economic Area (EEA). Some of our sub-processors (for example our AI providers) are located outside the UK/EEA. Where personal data is transferred outside the UK/EEA, we ensure an appropriate safeguard is in place — such as an adequacy decision, the UK International Data Transfer Agreement (IDTA) or Addendum, or the EU Standard Contractual Clauses — so that your data continues to receive an adequate level of protection.

How long we keep your data

We keep your personal data only for as long as we need it for the purposes described in this policy. In general:

• Account, profile and progress data is kept for as long as your account is active, and for a reasonable period afterwards in case you return.
• Transaction and billing records are kept for as long as required to meet our legal, tax and accounting obligations (typically at least six years).
• Support communications are kept for as long as needed to resolve your query and for a reasonable period afterwards.

When we no longer need your data, we delete it or anonymise it.

How we keep your data secure

We take the security of your data seriously. Information is transmitted over encrypted (TLS/SSL) connections, access is restricted on a need-to-know basis, and we rely on reputable providers with their own strong security controls. No method of transmission or storage is completely secure, but we work to protect your data and to notify you and the relevant authorities of any breach where we are legally required to do so.

Your rights

Under the UK GDPR you have the right to:

• Be informed about how we use your data (this policy).
• Access a copy of the personal data we hold about you.
• Rectify inaccurate or incomplete data — you can update much of this yourself in your account settings.
• Erase your data (“the right to be forgotten”) in certain circumstances. Note that we may need to keep some data to meet legal obligations.
• Restrict or object to our processing, including objecting to direct marketing at any time.
• Data portability — to receive certain data in a portable format.
• Withdraw consent at any time where we rely on it.

To exercise any of these rights, please contact us at support@musicgurus.com. We will respond within one month. We do not charge a fee for most requests.

Marketing choices

You can opt out of marketing emails at any time using the unsubscribe link in any marketing message, by adjusting your account preferences, or by contacting us. Opting out of marketing will not stop service and transactional messages relating to your account.

Children

The Service is intended for users aged 18 and over. Anyone under 18 may only use the Service with the involvement and consent of a parent or legal guardian. We do not knowingly collect personal data from children in a way that is inconsistent with applicable law; if you believe a child has provided us with personal data, please contact us and we will take appropriate action.

Changes to this policy

We may update this Privacy Policy from time to time. We will post any changes on this page and, if the changes are significant, we will let you know by email. The “Last updated” date at the top shows when it was last revised.

How to make a complaint

If you have a concern about how we handle your data, please contact us first at support@musicgurus.com so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Contact us

Music Education Technologies Ltd, 83 Lavender Hill, London SW11 5QL, United Kingdom · support@musicgurus.com