Do you need the same taste as creative collaborators?
With
Katie MeluaWhy you don't need to share the same musical taste as your team and collaborators - and how a mix of influences keeps your sound your own.
What's in the course
40 lessons (2h 33m) · 1 free
01. Getting started, open mics and unpaid gigs
2:52
02. Becoming local heroes and booking tours
6:12
03. Getting creative about gigs
3:44
04. Stagecraft – Jeremy from Everything Everything
2:21
05. Capitalising on your audience
4:50
06. Engaging Direct to Fan
7:41
07. Knowing your online audience and using data effectively
7:25
Lesson transcript
Embracing Musical Diversity in Teams
So people ask, "You know, you must like this person, and your manager must like this person because you sound like that person."
You may imagine that:
- Your team all likes exactly the same music
- You all like the same producers
However, I don't think that's a good thing.
The Importance of Individuality
It's essential to have people around you who are interested in all kinds of different things. This diversity helps you hone in on what makes you individually unique.
Otherwise, you might find yourself:
- Starting to become a bubble of a particular genre
- Isolated within a specific musical world
Learning and Growth
It's not crucial that you have to like the same people as the members of your team.
In fact, it's more fun to:
- Discover new music
- Understand different ways that artists work
- Avoid being confined to a single genre or bubble
Embrace the variety and richness that different musical influences can bring to your artistry!
40 lessons
2h 33m of structured video lessons
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Meet your guru
Meet your guru
Katie Melua is one of the UK's most successful recording artists, with more than 11 million albums sold worldwide and a string of multi-platinum releases. Born Ketevan Melua in Kutaisi, Georgia, in 1984, she moved with her family to Belfast as a child and later studied at the BRIT School in London, where she was discovered by songwriter and producer Mike Batt.
Her debut album 'Call Off the Search' (2003), released when she was 19, spent six weeks at No. 1 in the UK and went six-times platinum, driven by the hit single 'The Closest Thing to Crazy'. Its follow-up 'Piece by Piece' (2005) topped charts across Europe and featured her signature song 'Nine Million Bicycles'. In 2006 she earned a place in the Guinness World Records book by playing the deepest underwater concert ever staged, 303 metres below sea level on a North Sea gas platform.
A remarkable run of top-ten albums followed — 'Pictures' (2007), the William Orbit-produced 'The House' (2010), 'Secret Symphony' (2012) and 'Ketevan' (2013) — as Melua refined a sound that moves effortlessly between jazz, folk and classic pop songwriting. 'In Winter' (2016), recorded in Georgia with the Gori Women's Choir and produced by Melua herself, revealed a new depth to her artistry.
Her recent work is her most personal: 'Album No. 8' (2020) and 'Love & Money' (2023) drew some of the strongest reviews of her career, and 'Live at the Royal Albert Hall' (2024) celebrated two decades at the top of British music. She remains a captivating live performer, touring extensively across Europe and beyond.
