Monetising Youtube
With
Katie Melua
What's in the course
40 lessons (2h 33m) · 1 free
01. Getting started, open mics and unpaid gigs
2:10
02. Becoming local heroes and booking tours
6:12
03. Getting creative about gigs
3:44
04. Stagecraft – Jeremy from Everything Everything
2:21
05. Capitalising on your audience
4:50
06. Engaging Direct to Fan
5:32
07. Knowing your online audience and using data effectively
10:31
Lesson transcript
Monetizing on YouTube: Three Key Strategies
There are three ways to monetize on YouTube:
1. YouTube Partner Program
- Eligibility: Anyone in the world can join on their YouTube channel.
- Process: Simply tick a box to say, "Yes, monetize my videos."
- Ads: YouTube will serve ads on your videos.
- This is similar to traditional TV, where advertisers pay the TV station for commercial breaks.
- YouTube serves ads before, after, and around videos.
- Content creators benefit by sharing in the ad revenue, increasing the availability of premium video content.
2. Multichannel Network (MCN)
- What is it?: An MCN specializes in YouTube, focusing on making money and gaining views.
- Variety: There are many different MCNs of various sizes.
- Benefits: They often provide more hands-on support compared to other monetization methods.
3. Digital Distributor or Record Label
- Function: These entities can also monetize your content on YouTube.
- Involvement: They tend to be less hands-on compared to an MCN.
Conclusion
Ultimately, your choice of monetization method depends on your specific wants and needs, and where you require the most assistance.
40 lessons
2h 33m of structured video lessons
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Meet your guru
Meet your guru
Katie Melua is one of the UK's most successful recording artists, with more than 11 million albums sold worldwide and a string of multi-platinum releases. Born Ketevan Melua in Kutaisi, Georgia, in 1984, she moved with her family to Belfast as a child and later studied at the BRIT School in London, where she was discovered by songwriter and producer Mike Batt.
Her debut album 'Call Off the Search' (2003), released when she was 19, spent six weeks at No. 1 in the UK and went six-times platinum, driven by the hit single 'The Closest Thing to Crazy'. Its follow-up 'Piece by Piece' (2005) topped charts across Europe and featured her signature song 'Nine Million Bicycles'. In 2006 she earned a place in the Guinness World Records book by playing the deepest underwater concert ever staged, 303 metres below sea level on a North Sea gas platform.
A remarkable run of top-ten albums followed — 'Pictures' (2007), the William Orbit-produced 'The House' (2010), 'Secret Symphony' (2012) and 'Ketevan' (2013) — as Melua refined a sound that moves effortlessly between jazz, folk and classic pop songwriting. 'In Winter' (2016), recorded in Georgia with the Gori Women's Choir and produced by Melua herself, revealed a new depth to her artistry.
Her recent work is her most personal: 'Album No. 8' (2020) and 'Love & Money' (2023) drew some of the strongest reviews of her career, and 'Live at the Royal Albert Hall' (2024) celebrated two decades at the top of British music. She remains a captivating live performer, touring extensively across Europe and beyond.
