Comisión habitual para los mánagers

Imogen Heap
Imogen Heap

Lesson time: (2min 56sec)

El contable Chris Panyai explica cómo se calcula habitualmente la comisión de un mánager, incluyendo cómo evitar los peligros del doble cobro (double dipping)

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This lesson is part of the course Fundamentos del negocio de la música para artistas
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Lesson transcript:

Understanding Managerial Charges in the Music Industry

First of all, it depends on what you agree on regarding the asset.

Managerial Fees

But normally, British managers charge 20% of the net.

  • What "net" means is that if an artist gets, for example, that mythical £50,000, they will have certain direct costs.
  • Legal costs will come off the £50,000.
  • If there are any other direct costs (for example, if we were involved in any of the financial negotiations), our costs would also be deducted.

Example:

  • Let's say after all deductions there's £40,000 left.
  • The manager is entitled to 20% of that £40,000.
  • So, that would be £8,000, plus VAT.

Advances and Touring

So that's where we are on any advances, whether it's publishing or recording royalty advances, or touring.

  • Again, initially, an artist very rarely makes money touring.
  • A manager is working for the artist, knowing very well that they are building up someone's career so that they can benefit from it later down the line.

Commission on Touring

Primarily on touring, commission is chargeable on the net, referring to net profit.

  • This is after all ticket sales and costs in relation to the production are deducted.
  • If there's a profit, we prepare the tour accounts and report to the artist and manager.

Example:

  • We might say, "Right, you made £10,000 profit on this particular leg of the tour; please let us have your invoice for £2,000."

Additional Income Sources

There are other subsidiary income sources like PRS, PPL, and Levy rights.

  • When those statements come in every three or four months, we look at them and send copies to management if they haven't already been sent.
  • We request the manager to send us their invoice based on the actual income coming in.

Important Notes

  • You can't charge a fee for doing something and then charge a commission on the same income.
  • It can't happen contractually as well; it won't be in the agreement.

Advice: If an artist has that arrangement, then my suggestion is they're with the wrong type of manager. That manager isn't going to progress their career, so they need to get out.

About the instructor

Imogen Heap
Imogen Heap

Imogen Heap es una cantante, compositora, productora y tecnóloga inglesa ganadora de un Grammy, cuya influencia recorre dos décadas de pop, electrónica y música para cine — y buena parte de la tecnología que los artistas de hoy dan por sentada. Nacida en Londres en 1977 y con formación clásica en piano, violonchelo y clarinete, publicó su álbum debut 'iMegaphone' en 1998 antes de formar el dúo Frou Frou con el productor Guy Sigsworth, cuya canción 'Let Go' llegó a una audiencia global gracias a la película Garden State. Su álbum 'Speak for Yourself' (2005), escrito y producido íntegramente por ella, incluyó 'Hide and Seek', el hito a capela que después impulsó el nº 1 de Jason Derulo 'Whatcha Say' y 'Goodnight n Go' de Ariana Grande, y que sigue conquistando a nuevas generaciones de oyentes. 'Ellipse' (2009) ganó el Grammy en la categoría Best Engineered Album, Non-Classical — grabado en su propio estudio doméstico — y más tarde coescribió y produjo 'Clean' en '1989' de Taylor Swift, ganador del Grammy al Álbum del Año. También compuso la música de la obra teatral 'Harry Potter and the Cursed Child'. Innovadora incansable, Heap desarrolló los guantes gestuales MI.MU — reconocidos con tres doctorados honoris causa — y fundó Mycelia y The Creative Passport, iniciativas que construyen un ecosistema de datos más justo para los artistas. En 2024 regresó con 'What Have You Done to Me?', creada junto a su álter ego vocal de IA, Mogen, mientras el resurgir viral de 'Headlock' acercaba su música a millones de nuevos fans. read more

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