Construir un equipo que te apoye
Lesson time: (2min 20sec)
Course preview
This lesson is part of the course Fundamentos del negocio de la música para artistas
Watch a preview of the full course below.
Lesson transcript:
Navigating the Music Business: Key Considerations
"It's a tough business, it's a cutthroat business, and it's a business based on fear."
Understanding the Landscape
- Uncertainty in Success:
- No one knows for certain what's going to be a hit.
- Things can come out of the blue, genres change, and tastes evolve.
- What is great one minute may be forgotten the next.
Building Your Team
For me, it's essential to focus on:
- The People You Want:
- What skills do they need to possess to help you reach your goals?
- Knowing your destination is critical.
Choosing the Right Manager
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If you're looking for a manager:
- Are they experienced with major pop stars who do covers, or are they aligned with your artistic vision?
- For example, if you're aiming for a "Radiohead" style, a manager focused on children's TV may not be the best fit.
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Communicate Your Vision:
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Clearly express your goals to potential managers.
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If fame is your primary goal and the person can deliver, that may work for you.
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However, if you are looking for long-term growth, consider your strengths:
- Business Acumen:
- If you're not great at the business side, seek a skilled business manager.
- You may also need a good accountant or lawyer.
- Business Acumen:
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Building Relationships with Industry Professionals
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Essential team members include:
- Accountant
- Lawyer
- Manager
- A&R Representative
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Evaluate Professionalism:
- If someone entices you with free tickets, parties, and perks, ask yourself:
- "Is this how I want to be managed?"
- "Is this what I truly need?"
- If someone entices you with free tickets, parties, and perks, ask yourself:
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Assess Their Contribution:
- Look for tangible results in what they can offer.
- "I will do this for you," should be followed by evidence of their success.
Be Cautious with Offers
- If one person offers you a deal:
- Remember, there will be many others willing to do the same.
- Take your time: Never settle for the first offer.
About the instructor

Imogen Heap es una cantante, compositora, productora y tecnóloga inglesa ganadora de un Grammy, cuya influencia recorre dos décadas de pop, electrónica y música para cine — y buena parte de la tecnología que los artistas de hoy dan por sentada. Nacida en Londres en 1977 y con formación clásica en piano, violonchelo y clarinete, publicó su álbum debut 'iMegaphone' en 1998 antes de formar el dúo Frou Frou con el productor Guy Sigsworth, cuya canción 'Let Go' llegó a una audiencia global gracias a la película Garden State. Su álbum 'Speak for Yourself' (2005), escrito y producido íntegramente por ella, incluyó 'Hide and Seek', el hito a capela que después impulsó el nº 1 de Jason Derulo 'Whatcha Say' y 'Goodnight n Go' de Ariana Grande, y que sigue conquistando a nuevas generaciones de oyentes. 'Ellipse' (2009) ganó el Grammy en la categoría Best Engineered Album, Non-Classical — grabado en su propio estudio doméstico — y más tarde coescribió y produjo 'Clean' en '1989' de Taylor Swift, ganador del Grammy al Álbum del Año. También compuso la música de la obra teatral 'Harry Potter and the Cursed Child'. Innovadora incansable, Heap desarrolló los guantes gestuales MI.MU — reconocidos con tres doctorados honoris causa — y fundó Mycelia y The Creative Passport, iniciativas que construyen un ecosistema de datos más justo para los artistas. En 2024 regresó con 'What Have You Done to Me?', creada junto a su álter ego vocal de IA, Mogen, mientras el resurgir viral de 'Headlock' acercaba su música a millones de nuevos fans. read more




