Ser creativo con los conciertos

Katie Melua
Katie Melua

Lesson time: (3min 44sec)

Replantéate lo que puede ser un concierto: tocar en la calle antes del show para atraer público, o dar conciertos íntimos en salones para crear una conexión real con los fans.

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This lesson is part of the course Conviértete en músico profesional
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Lesson transcript:

The Limitless Possibilities in Today's Music Industry

So the great thing about the music industry today is that the sky's the limit. If you can think up an idea, you can put it out there and make it happen.

My Journey into Living Room Shows

When I decided to pursue music full-time and released my album on my own label, I found myself with nothing to do for the month of July. I thought, What am I going to do now?

An Idea is Born

I just posted on social networks:

"Would anyone like to book me to come play in your living room?"

I had seen other musician friends of mine do similar things. While it wasn't my original idea, I thought, I'll give this a try.

The result? It was amazing!

  • Enough people were interested in the idea
  • Many asked: How does this work? What do I need to do?

Thus, I set up a little Living Room tour.

What is a Living Room Show?

A Living Room show is where a fan books you to come and perform. They essentially host a small party, and you entertain their guests. To ensure a smooth experience:

  • Establish clear terms and conditions.
  • Maintain good communication with the host.

Key Points for Success

  • Expectation Management:
    • Let them know what to expect.
    • You may say, I am going to play for an hour unplugged.
  • Guest Count:
    • Make sure they can bring at least 15 or 20 guests.
    • Ensure everyone knows what's happening.

Donations Over Tickets

Most Living Room shows work on a donation basis, as selling tickets to private shows can be legally tricky. I find that alternative shows, like Living Room performances, can be more lucrative than traditional gigs because:

  • You connect directly with your fans.
  • The setting is intimate and special.

A Unique Experience

It's a truly unique experience. You never return to the same living room twice, making each performance one-of-a-kind. While it might not suit every artist due to its intimate nature, the direct connection often results in fans being more than happy to pay

  • Twice
  • Even three times

as much as they would for a traditional music venue.

Merchandise Opportunities

During these shows, you can sell:

  • CDs
  • T-shirts
  • Other memorabilia

Fans are eager to purchase tokens of the special experience they've just witnessed.

Alternative Gigs and Busking

Exploring Other Avenues:

  • Busking is another fantastic way to promote your music.
  • I haven't done much busking, but I know many who make a habit of it.

They often busk in the afternoon in the town where they have an evening show. This not only promotes the evening event but also allows for some extra earnings.

Conclusion

The music industry thrives on innovation. Whatever suits your music, it's all about being resourceful and finding opportunities to connect with your audience!

About the instructor

Katie Melua
Katie Melua

Katie Melua es una de las artistas más exitosas del Reino Unido, con más de 11 millones de álbumes vendidos en todo el mundo y una serie de discos multiplatino. Nacida como Ketevan Melua en Kutaisi (Georgia) en 1984, se trasladó con su familia a Belfast siendo niña y más tarde estudió en la BRIT School de Londres, donde fue descubierta por el compositor y productor Mike Batt. Su álbum debut, 'Call Off the Search' (2003), publicado cuando tenía 19 años, pasó seis semanas en el nº 1 del Reino Unido y alcanzó seis discos de platino, impulsado por el éxito 'The Closest Thing to Crazy'. Su sucesor, 'Piece by Piece' (2005), encabezó las listas de toda Europa e incluyó su canción más emblemática, 'Nine Million Bicycles'. En 2006 entró en el libro Guinness de los récords al ofrecer el concierto submarino más profundo jamás celebrado, a 303 metros bajo el nivel del mar en una plataforma de gas del mar del Norte. Le siguió una notable serie de álbumes top ten — 'Pictures' (2007), 'The House' (2010, producido por William Orbit), 'Secret Symphony' (2012) y 'Ketevan' (2013) — mientras Melua refinaba un sonido que se mueve con naturalidad entre el jazz, el folk y la mejor tradición pop. 'In Winter' (2016), grabado en Georgia con el Gori Women's Choir y producido por ella misma, reveló una nueva profundidad en su arte. Su obra reciente es la más personal: 'Album No. 8' (2020) y 'Love & Money' (2023) recibieron algunas de las mejores críticas de su carrera, y 'Live at the Royal Albert Hall' (2024) celebró dos décadas en la cima de la música británica. Sigue siendo una intérprete cautivadora en directo, con giras constantes por Europa y más allá. read more

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