Virgin Records en los años 80
Lesson time: (4min 40sec)
Charlie Rapino recuerda su época en Virgin Records en el Milán de los años 80, el auge de la era del CD y la escena New Romantic, y cómo se abrió camino en la producción discográfica.
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Lesson transcript:
An Insight into the 80s Music Scene: Milan and Virgin Records
Charlie: Okay, so let's take it back to Milan. Hanging out and doing stuff with Virgin. Yeah, tell us what were you doing there and what was that environment like?
Speaker: It was the good old days of... It was the 80s. We didn't come out alive from the 80s, but very rich because the record industry, in general, the international record industry, was booming. Exploding.
- First CD Release: What was it? 1981, 82 or something?
- Charlie: I think 1984.
- Speaker: Exactly, right. I'm not sure, but I'm still into vinyl today.
The Rise of CD:
- The CD was the thing, right?
- Speaker: The CD was the thing, yeah.
The Excitement of the Era: Especially from England, there was an explosion of acts during those very, very exciting times. Bands like Duran Duran emerged, and it was the New Romantic movement, which was very inspired by Bowie.
Milan made a lot of sense because fashion was there. Fashion and rock and roll, or music, were married at that point. They were joined at the hip.
- Insight: It made complete sense to see how shabby bands like The Rolling Stones were during the 80s. They started being, especially Mick Jagger, extremely elegant and sharp.
What Were You Doing in Milan? So, what were you doing in Milan?
- Speaker: Mainly, I was producing some records for Virgin. I just happened to find myself in the role of learning how to be a producer by chance. A guy called Doderso, who used to run this Stone Castle, really helped me out.
Residential Studio:
- Speaker: Stone Castle was the residential studio.
Because he could see that I was very interested in how a record sounded. My hero was obviously Phil Spector; one of the earliest records I heard as a kid was "Believe At Deep Mountain High," which had an outstanding sound reverb.
The Importance of Sound: I think what made the difference in modern recorded music was not really the composition, but the sound.
- Key Takeaway: It was how it was dressed, how it was photographed. You strip away the wall of sound from that song, and you don't have very much. You have a great voice, but you put the production on.
Phil Spector's Innovation: And the fact that this man (Phil Spector) comes out with this idea... Mind you, that record is mono on top, so stereo. It's a complete trip, I would say, an endless orgasm of a record.
- Yet again, how he could understand technology... If you listen to those records on a transistor radio at the time, it was the big thing.
Transistor Radio: The transistor radio is like the smartphone of today. It sounds unbelievable. It sounds loud on a transistor radio.
- Speaker: A great achievement.
- Insight: Yeah, it's a great achievement.
I think it was a talented man who could understand how to reach consumers or society.
- Speaker: You gotta understand what they use: oh, transistor radio. Okay, let's make it sound good on a transistor radio.
The Road to Success: And they understood the channel that it was going to be heard on.
- Speaker: Understanding that is the road to success. It's always about understanding what people are using to listen to your music or whatever you do. TV, it is always like that.
About the instructor

Charlie empezó en la industria musical como abogado recién titulado, promoviendo conciertos y llevando a artistas como Iggy Pop y Patti Smith ante un público universitario italiano de espíritu radical. Tras trabajar en el legendario Record Plant NYC y empaparse de la escena house, formó los Rapino Brothers con Marco Sabiu, se mudó a Londres en 1990 y nunca miró atrás. Allí arrasaron durante toda la década, produciendo y grabando discos. Después de su primer éxito con Love Me The Right Way de Kym Mazelle, idearon el primer éxito de Take That y produjeron, mezclaron y arreglaron a muchos grandes artistas del pop durante los años noventa, desde Kylie hasta Primal Scream. En 1997, Charlie fue el productor «en directo» de «Get Your Act Together» de la BBC, seguido de «Full Frontal» en Channel 4. De 1999 a 2004 fue A&R Director de Sony Music International. Su energía nunca decae. A lo largo de los años ha repartido su tiempo entre la consultoría de gestión para Ennio Morricone, la consultoría para la revista Rolling Stone, el trabajo en bandas sonoras y la consultoría de producción para películas y videojuegos (incluido convencer a Iggy Pop para que hiciera las voces del videojuego Driver 3), y la contratación y gestión de artistas a través de su sello en empresa conjunta con Sony, Stud Records. En Get signed!, Charlie descorre el telón sobre décadas de experiencia en producción y A&R para mostrarte exactamente qué escuchan los sellos, cómo dar forma y presentar tu proyecto, y qué hace falta realmente para llamar la atención y conseguir un contrato. read more




