Sonic branding & what is a brief. Case study - Ollie Raphael
Jay Mistry Lesson time: (3min 54sec)
Introduction to Ollie Raphael from Delicious Digital (BONUS interview included at the end of this course), how that type of company works and the type of jobs they work on. Discussion about sonic branding and the process of sending and responding to briefs.
About the instructor
Jay Mistry is a music industry veteran of 30 years and is fluent in most aspects of the music business.
Jay commenced his career at the Performing Right Society and later he joined BMG Music Publishing where he was asked to set up the income tracking department from scratch. In 2003, Jay incorporated Musical Sleuth Ltd which was the first independent royalty tracking service of its kind and boasted clients such as Eric Clapton... read more