Sync jargon decrypter & myth-buster
Jay Mistry Lesson time: (8min 38sec)
In this video, Jay explains some common terms from the world of Sync. Get up to speed and understand what are Promos, Idents, Beds, and Edits.
About the instructor
Jay Mistry is a music industry veteran of 30 years and is fluent in most aspects of the music business.
Jay commenced his career at the Performing Right Society and later he joined BMG Music Publishing where he was asked to set up the income tracking department from scratch. In 2003, Jay incorporated Musical Sleuth Ltd which was the first independent royalty tracking service of its kind and boasted clients such as Eric Clapton... read more