Releasing online - what you need to know

Releasing Your Music in the Digital Age

Releasing your music in the digital age has never been easier. You have unprecedented access to the market, but there are important things you need to know.

Distribution Options

1. Physical Distribution

• This is a traditional method that includes:
  • CDs
  • Vinyl

Note: Not many new artists utilize physical distribution anymore unless they are selling directly at live shows, as CD sales are declining while vinyl sales are on the rise.

2. Digital Distribution

• There are numerous online platforms offering digital distribution for your music, including:
  • TuneCore
  • The Orchard
  • AWAL (a company owned by Cobalt)

Tip: Explore charts that compare various distributors. These charts typically outline:

• What services each distributor covers
• Their fee structures (e.g., fees per upload vs. percentage of sales)

Important: When signing a distribution deal, be sure to read the contract carefully to avoid accidentally signing away your rights.

Creating a Release Plan

Key Considerations

• Streaming has Changed the Game:
  • Disregard older release schedules; today, it's more about singles and impact tracks.
  • The shift to a track-based consumer economy began with the iPod, influencing how music is consumed today.

Setting Up Your Release

• Work with your digital distribution partner to plan your release.
• Track Release Timing:
  • Plan out when you're dropping tracks.

Playlist Pitching

• Platforms like Spotify allow you to pitch unreleased tracks for playlisting.
  • This submission process is similar to how industry professionals pitch songs; it goes to an editor for consideration.

Note: There are companies offering playlist pitching services, but be cautious. Not all are legitimate; do your research.

Adding Support for Your Release

Traditional Media & PR

• While the industry has evolved, editors still rely on blogs and music publications for new releases.
• Consider hiring a PR professional. Research their roster to find someone with a track record in your genre.

Importance of Playlists

• Playlists are crucial in the digital age and can significantly impact an artist's success.
• Algorithmic playlists, like Spotify's Discover Weekly, utilize listening data to recommend music.

Understanding Streaming Revenue

Earning Potential

• The revenue model for streaming differs from traditional sales:
  • For certain deals, about 1 million streams may generate around $5,000.

Long Tail of Streaming

• Unlike receiving a lump sum from a CD sale, streaming revenue accumulates over time:
  • Although earning from streaming can be slower, the potential for ongoing income exists as long as your music continues to generate plays.

Conclusion

• Navigate the streaming landscape carefully. Understanding playlists and maximizing your digital presence can greatly enhance your music's reach and revenue potential.

Remember, securing a place on playlists can lead to millions of plays, an indispensable strategy in today's music industry.