Intro to making money with Synch
Lesson time: (0min 32sec)
Course preview
This lesson is part of the course Where's The Money? Exploring revenue streams for artists
Watch a preview of the full course below.
Lesson transcript:
Introduction to Synchronization in Music
In this section, we're going to look at synchronization, which you'll more commonly hear referred to as sync in the music industry.
The Importance of Sync
- Sync can be a really lucrative income stream.
- It can also act as a massive discovery channel for your music.
When we talk about sync, it's everything from your music playing in:
- A film
- An advert
- A game
Anywhere that wants to license your music for use.
Expert Insight
To explain a bit more of this, we're going to hear from Nathan Graves from SoundVault.
About the instructor
Sammy Andrews is the founder and CEO of Deviate Digital, a digital strategy agency that helps artists, labels and music businesses build audiences and earn a living online. She's one of the UK music industry's most outspoken voices on streaming, data and the digital economy, and a longstanding advocate for artists' rights — including through her work with the Featured Artist Coalition.In this course she breaks down where the money actually comes from for working artists today: the revenue streams, the rights that underpin them, and the practical steps to make sure you get paid fairly. read more