Lesson 18 of 21Music BusinessBeginner

Intro to making money with Synch

In this section, let's explore Synchronization - or "Synch". This can be very lucrative as an income stream, and also a great discovery vehicle.
Part of the courseWhere's The Money? Exploring revenue streams for artists21 lessons (3h 15m)

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Sammy AndrewsYour guruSammy Andrews

What's in the course

21 lessons (3h 15m) · 1 free
    • 01. Intro to making money with Synch

      You are here

      0:32

    • 02. Interview with Nathan Graves

      8:40

    • 03. Interview with Chris McIntosh

      11:14

    • 04. Course outro

      0:26

Lesson transcript

Introduction to Synchronization in Music

In this section, we're going to look at synchronization, which you'll more commonly hear referred to as sync in the music industry.

The Importance of Sync

  • Sync can be a really lucrative income stream.
  • It can also act as a massive discovery channel for your music.

When we talk about sync, it's everything from your music playing in:

  • A film
  • An advert
  • A game

Anywhere that wants to license your music for use.

Expert Insight

To explain a bit more of this, we're going to hear from Nathan Graves from SoundVault.

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Meet your guru

Sammy Andrews

Sammy Andrews

Sammy Andrews is the founder and CEO of Deviate Digital, a digital strategy agency that helps artists, labels and music businesses build audiences and earn a living online. She's one of the UK music industry's most outspoken voices on streaming, data and the digital economy, and a longstanding advocate for artists' rights — including through her work with the Featured Artist Coalition.

In this course she breaks down where the money actually comes from for working artists today: the revenue streams, the rights that underpin them, and the practical steps to make sure you get paid fairly.

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