Promoting your release

Music Release Schedule Guide

One of the first things you need to do when you're putting a release schedule together is to create a press release.

Importance of a Press Release

• Essential Aspect: Whether you have a PR person or not, you are going to need a press release.
• Guides: There are many guides online that can help you put these together.
• Content: Typically, a press release includes:
  • An image (band shot, artist shot, album, or track cover).
  • An overview of who you are as an artist.
  • Reasons why people should feature you.
  • A snippet about your music.

You'll find loads of examples online for reference.

Don't Neglect Your Biography

• Crucial Element: Some new artists miss this out, but you cannot afford to.
• Usage: You will need a biography to list on platforms like:
  • Wikipedia (edit yourself).
  • Spotify (edit self if you hold an artist account).
  • Apple Music (using Apple Connect account).

This biography is your chance to describe yourself to the world. Don't leave it to others, define who you are, what you're about, and what you've done. This often informs what goes into your press release.

Writing Tips

• If you're unsure about your writing skills:
  • Find someone in your network who is a confident writer.
  • Look for a writing style you admire and approach those writers.
  • Utilize social media platforms like Twitter to connect with journalists.

Once you have your biography ready, it's important to have it updated everywhere before you release your music.

Press Release Distribution

On the morning of your release, ensure your press release is distributed widely, regardless of whether you have a PR person.

Streaming Considerations

When discussing streaming, remember:

• The biggest streaming platform in the world is YouTube, which focuses on video streaming.
• You don't need a full-blown music video; simple content can suffice.

Types of Accompanying Videos

• Art Videos: Usually just the album art, sometimes animated.
• Lyric Videos: Often released before the official music video.

Purpose of Accompanying Videos

There are several reasons for releasing an art or lyric video:

• Timing: Sometimes bands don't have the official music video ready.
• Longevity: A staggered release helps maintain interest and engagement.

Content Collection During Music Video Production

Whenever you film music videos:

• Content Collection: Treat it as an opportunity for content collection.
• Types of Content:
  • Cinemagraphs (part moving image).
  • Edits from the music video for use across platforms.

Ensure you have various formats ready for social media tools like Instagram Live and Snapchat.

Budget Considerations

Before your release, decide on your budget and whether you want a team:

• External Help: You may need a press person (PR) and/or a radio plugger.
  • A PR person will talk to the press, send out press releases, and seek media opportunities.
  • A radio plugger will directly approach radio stations for playlist consideration or live sessions.

Measuring Success

• It's crucial to assess the success of these professionals.
• They should provide reports detailing the press coverage, radio plays, or playlist additions.
• If they're not delivering results, consider if you need their services, especially at the start of your career.

Strategizing Your Press Approach

If you decide not to hire a PR:

• Research: Identify journalists who review bands like yours and approach them directly.
• Targeted Approach: Rather than spamming hundreds of contacts, focus on a select few you believe will appreciate your music.

Celebrating Your Release

To spotlight your release:

Host a Release Show

• A release show can be anything from a small gathering to an online event.
• Consider:
  • Online listening parties using platforms like Facebook Live and Instagram Live.
  • Stream your music but provide a link to stream on official services for chart counting.

Physical Live Shows

• Physical shows can also make a significant impact.
• Promote it effectively to build buzz and shine a light on your release.

By considering all these aspects carefully, you can create an effective release strategy that maximizes your music's impact and reach.