Intro to making money with Live
Lesson time: (0min 32sec)
An intro to earning from live music - touring, festivals, merch and tour routing - with insights from artist James Collins and industry's Ray Jones.
Course preview
This lesson is part of the course Where's The Money? Exploring revenue streams for artists
Watch a preview of the full course below.
Lesson transcript:
Understanding the Live Music Scene
In this section, we're going to look at the live side of things. This aspect is actually really important and can be a potentially huge revenue stream for you.
Key Components of Live Music
- Touring
- Festivals
- Selling Merchandise at Gigs
- Tour Routing
- Promoters
All of these topics are coming up!
Guest Speakers
To help explain some of this, we've got some great guests for you:
- James Collins - He'll explain it from an artist's perspective.
- Ray Jones - He'll provide insights from more of an industry side.
About the instructor
Sammy Andrews is the founder and CEO of Deviate Digital, a digital strategy agency that helps artists, labels and music businesses build audiences and earn a living online. She's one of the UK music industry's most outspoken voices on streaming, data and the digital economy, and a longstanding advocate for artists' rights — including through her work with the Featured Artist Coalition.In this course she breaks down where the money actually comes from for working artists today: the revenue streams, the rights that underpin them, and the practical steps to make sure you get paid fairly. read more