Where's The Money? Exploring revenue streams for artists

CourseMusic BusinessContemporaryBeginner

Part ofMusic Business

Where's The Money? Exploring revenue streams for artists

Name: Where's The Money? Exploring revenue streams for artists
Price: 13.00 USD
Availability: InStock

with

Sammy Andrews

$13/month

Unlocks this course + 5,000+ other lessons across every instrument.

Subscribe to Watch

Cancel anytime30-day refund

$13/month

Unlocks this course + 5,000+ other lessons across every instrument.

Subscribe to Watch

Cancel anytime30-day refund

Duration3h 5m

Modules21

LevelBeginner

LanguageEnglish

Lesson Plan (3h 5m)

- 01. Welcome to the course
  0:50
- 01. Using data to define your brand
  5:13
- 02. The importance of having a website to build your own data
  Free lesson
- 03. Interview with Emma McGann
  18:55
- 04. Is social media still important
  10:48
- 05. Brand Partnerships
  5:34
- 06. Interview with Tiggi Hawke
  9:41
- 01. Interview with Shaodow
  16:45
- 02. Interview with Karen Emmanuel
  11:05
- 01. Releasing online - what you need to know
  7:57
- 02. How to create a release plan
  6:18
- 03. Promoting your release
  8:51
- 04. Interview with Jane Third
  13:59
- 05. Interview with Stewart Baxter
  13:40
- 01. Intro to making money with Live
  0:32
- 02. Interview with James Collins
  22:46
- 03. Interview with Ray Jones
  12:12
- 01. Intro to making money with Synch
  0:32
- 02. Interview with Nathan Graves
  8:40
- 03. Interview with Chris McIntosh
  11:14
- 04. Course outro
  0:26

About this course

There are plenty of real ways to earn a living as an artist - from merch to brand partnerships to sync deals. This course shows you what they are and where to find them.

Your host is Sammy Andrews, CEO of Deviate Digital, who has built digital strategies for artists like Annie Lennox and Robyn and labels including Island Records and Universal Music Group. In this course you'll learn to:

define your brand as an artist
work out who your fans are and build a database you own
plan a release and a social campaign for your music
work with distributors, managers, promoters and pluggers
earn from brand partnerships and sync deals, and find them

Along the way you'll hear from working artists - Emma McGann, Tiggi Hawke, Shaodow, James Collins of Lazy Habits - who each make a living differently, plus people from PIAS, Key Production, Warren Records, SoundVault, Sentric and TalentBanq.

Who it's for

New artists unsure how musicians actually earn money
Self-releasing artists wanting more income beyond streams
Independent musicians ready to treat music as a business

What you'll learn

Define your artist brand using real audience data
Build a fan database you actually own
Pitch yourself for brand partnerships and sync deals

What you'll need

A laptop and a reliable internet connection
Some music or an artist project in progress
A few minutes most days to apply each lesson

Meet the Guru

Sammy Andrews

Sammy Andrews is the founder and CEO of Deviate Digital, a digital strategy agency that helps artists, labels and music businesses build audiences and earn a living online. She's one of the UK music industry's most outspoken voices on streaming, data and the digital economy, and a longstanding advocate for artists' rights — including through her work with the Featured Artist Coalition.

In this course she breaks down where the money actually comes from for working artists today: the revenue streams, the rights that underpin them, and the practical steps to make sure you get paid fairly.

View artist page

Published with

Tileyard Education

Tileyard Education sits inside Tileyard, the world's largest professional music community at London's Kings Cross. Alongside 200+ resident music businesses and 160 private recording studios, it delivers postgraduate, short-course and bespoke programmes in music production, songwriting and music business — taught by working industry practitioners.

View the Partner page