Success doesn't come from talent alone
Milan at the time was a fashion machine, with strong iconic brands such as Armani always on display. This is where Charlie realized that you can be the best musician on earth but if you don't create a package and a story around it, your music will just be for your friends.
About the instructor
Charlie started in the music industry when as a freshly made lawyer, he started promoting gigs by bringing people like Iggy Pop, Patti Smith etc to a radical Italian university crowd.
After working at the notorious Record Plant NYC and breathing the house scene, he formed the Rapino Brothers, with Marco Sabiu, moved to London in 1990 and never looked back. There they took the decade by storm, producing and recording records. After their... read more