Music, advertising and economic necessity of pop music

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Charlie Rapino Lesson time: (6min 24sec)

In this video, Charlie explores the ties between the advertising and music industries, how they feed each other and how the music industry has changed over time.

About the instructor

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Charlie started in the music industry when as a freshly made lawyer, he started promoting gigs by bringing people like Iggy Pop, Patti Smith etc to a radical Italian university crowd.

After working at the notorious Record Plant NYC and breathing the house scene, he formed the Rapino Brothers, with Marco Sabiu, moved to London in 1990 and never looked back. There they took the decade by storm, producing and recording records. After their...  read more

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16 lessons (2h 16m) Advanced video features Mobile, tablet & desktop access 100% satisfaction guarantee