In this conversational style course, legendary producer Charlie Rapino (Take That, Kylie, Primal Scream) discusses personal branding in artistry and how to achieve success in pop music.
Spend a few hours in the head of an industry veteran who's consistently produced hit after hit after hit. Go beyond what you've learned in your studio and unlock the door to commercial success.
In this course, you'll get to submit 2 assignments directly to Charlie. He'll review your submissions and give you personal, 1-2-1 video feedback.
The course is split into 4 main chapters:
1. Charlie's path to success: creating a package and a story around your artistry
2. Talent is a gift but success is the job: Charlie reveals his recipe for producing pop hits
3. Rapino Brothers case studies: real world anecdotes from Charlie's industry experience
4. The music industry today: navigating the music industry and avoiding pitfalls
Good luck and let's get started!
Charlie started in the music industry when as a freshly made lawyer, he started promoting gigs by bringing people like Iggy Pop, Patti Smith etc to a radical Italian university crowd.
After working at the notorious Record Plant NYC and breathing the house scene, he formed the Rapino Brothers, with Marco Sabiu, moved to London in 1990 and never looked back. There they took the decade by storm, producing and recording records. After their first hit with Kym Mazelle’s Love Me The Right Way, they masterminded Take That’s first hit and produced, mixed and fixed many major pop acts during the 1990s, from Kylie to Primal Scream.
In 1997, Charlie was the “on air” producer for BBC’s “Get Your Act Together”, followed by “Full Frontal” on Channel 4. In 1999, Charlie became A&R Director for Sony Music International, where he remained until 2004.
His energy doesn’t diminish – currently he divides his time between management consultancy for Ennio Morricone, consultancy for Rolling Stone magazine, soundtrack work and production consultancy for movies and games, most recently fixing Iggy Pop to do the voice-overs on the Driver 3 video game. Charlie continues to sign and manage acts via his joint venture label with Sony, Stud Records.
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