What do you mean by talent is a gift, but success is the job

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Charlie Rapino Lesson time: (5min 31sec)

If you can't find a way to make it big, your talent will stay stuck in the studio. Charlie explains what marketing and branding mean to him.

About the instructor

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Charlie started in the music industry when as a freshly made lawyer, he started promoting gigs by bringing people like Iggy Pop, Patti Smith etc to a radical Italian university crowd.

After working at the notorious Record Plant NYC and breathing the house scene, he formed the Rapino Brothers, with Marco Sabiu, moved to London in 1990 and never looked back. There they took the decade by storm, producing and recording records. After their...  read more

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with Charlie Rapino

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16 lessons (2h 16m) Advanced video features Mobile, tablet & desktop access 100% satisfaction guarantee